Dig Books > E Commerce Business > Download e-book for kindle: Advances in National Brand and Private Label Marketing: by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Kusum

Download e-book for kindle: Advances in National Brand and Private Label Marketing: by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Kusum

By Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Kusum L. Ailawadi,María Jesús Yagüe-Guillén

This publication provides the newest study on nationwide model and personal label advertising - a set of unique, rigorous and hugely suitable contributions of the 2017 overseas convention on nationwide model & inner most Label advertising in Barcelona. It covers a variety of issues from fields as different as retailing, advertising, common enterprise, psychology, economics and information. extra, the convention addressed diversified components of program, together with: purchase-decision types, top rate inner most labels, judgements inquisitive about introducing new items, M-commerce, inner most label adoption, collection judgements, inner most label pricing, model fairness and collaborative relationships.

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Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics) by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Kusum L. Ailawadi,María Jesús Yagüe-Guillén


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