By Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Raj Sethuraman
This e-book offers the most recent learn and up to date reports within the box of nationwide model and personal label advertising. It covers a variety of themes, together with retailing, advertising, common company, psychology, economics and facts. It addresses different parts of program, reminiscent of model naming and packaging judgements, fee elasticity, positioning, branding, purchaser motivation, on-line groups, monetary obstacle, suggestions in development and mature deepest labels. The contributions are prepared in keeping with the next topics: client behaviour, strategic judgements, branding, industry traits and theoretical study. The publication offers a suite of unique, rigorous and proper contributions from the 2015 nationwide manufacturers and personal Label advertising convention in Barcelona.
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Additional info for Advances in National Brand and Private Label Marketing: Second International Conference, 2015 (Springer Proceedings in Business and Economics)
Advances in National Brand and Private Label Marketing: Second International Conference, 2015 (Springer Proceedings in Business and Economics) by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Raj Sethuraman