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Airline e-Commerce: Log on. Take off. - download pdf or read online

By Michael Hanke

From the few tickets that have been bought through Alaska airways and previous British Midland in December 1995 through the industry’s first airline reserving engine web content, international on-line go back and forth has grown to generate at the present time greater than part a thousand billion cash in annual profit. This improvement has introduced major alterations to the airline enterprise, shuttle markets, and shoppers. this day, airways world wide not just use e-commerce for internet online affiliate marketing and promoting but in addition as a platform to provide distinct prone and functions that experience no counterpart within the actual world.

This ebook is an in-depth creation to airline e-commerce. It covers a large scope of parts which are necessary to an airline’s ongoing electronic transformation.

  • Digital houses & features

  • E-marketing

  • E-sales & distribution

  • Web consumer service

  • E-commerce organization

  • E-commerce strategy

Written through an airline e-commerce professional and illustrated with various examples of best airways during this zone, Dr. Hanke presents for accomplished "behind-the-scenes" information of the way airline e-commerce works. This e-book is a vital spouse for college kids and practitioners alike since it permits the reader to obtain an intensive starting place of airline e-commerce. in addition, the publication allows the reader to understand the ramifications of airline e-commerce in sure company parts and to take powerful motion for a winning e-commerce strategy.

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Airline e-Commerce: Log on. Take off. by Michael Hanke

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